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English for Marketing (CEFR Level B1 – C2)

  Course Description

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Our English for Marketing courses are designed for people who want to improve their English in the context of marketing, PR and advertising.  They are suitable for experienced professionals, people preparing for their first job in an English-speaking environment, students preparing for related courses and people who want to improve their career prospects.  Typical learners on the course are able to use the main structures of the language with some confidence and have a wide range of vocabulary.  They can adapt their language to a variety of situations, and they do not rely on fixed patterns of language or short, simple utterances.  However, they may have trouble with some unfamiliar subject areas, and lack control over longer, more complex language.

Because the courses are delivered to order, and the syllabus designed to meet individual and collective needs, the timetable is flexible, and the classes can be delivered to meet your requirements.

We can offer our English for Marketing courses either at Burlington School or in your company’s offices to allow you more flexibility with time.

  Course Content:

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The courses are designed to teach students the language skills they need for a career in the global marketing sector.  Topics covered in the course include:

  • Conducting market research
  • Devising marketing plans
  • Marketing processes
  • National and international strategies and objectives
  • Summarising and presenting results
  • The marketing mix

Please click here for a sample timetable for our English for Marketing course.

  Outcomes

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Students who successfully complete our English for Marketing course…

  • are more confident in their use of English.
  • are better able to communicate effectively and spontaneously with others in the workplace.
  • are able to work and socialise in a cross-cultural environment
  • can participate in and lead meetings and negotiations in English
  • can give effective presentations in English
  • can use the telephone and internet effectively for marketing purposes in English
  • can write clear, well-structured letters, proposals and reports
  • can participate in discussions relating to working in the marketing sector
  • are closer to achieving their career goals

These descriptors are summarised from the Common European Framework of Reference for Languages (CEFR).  For more information please see: www.coe.int/t/dg4/linguistic/Source/Framework_EN.pdf

Examinations:

It is a good idea to take an internationally-recognised examination to prove your language skills to employers or academic institutions.  The following English Language Examinations are suitable for people who have taken one of our English for Marketing courses:

Academic English Examinations

Business English Examinations

  What next?

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After finishing your English for Marketing course, try doing these:

  • Read articles and news stories about unfamiliar subjects in newspapers or blogs
  • Read newspapers online such as the Marketing Magazine or the Drum
  • Listen to lectures in English (eg Ted Talks)
  • Speak to people in English in a professional context
  • Write blog posts about subjects you are familiar with in English
  • Do a work placement in an English-speaking environment
  • Take an IELTS Preparation course to prepare for university
  • Take one of our online courses
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