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Timetable – English for Marketing

  Timetable - English for Marketing

Monday Tuesday Wednesday Thursday Friday
09:00 – 11:30 Reading and Vocabulary: Outlining a marketing plan;

Listening: An explanation of a Five Forces analysis

Discussion: Carrying out a marketing audit and three types of analyses: a PESTEL, a SWOT and a Five Forces analysis

Vocabulary: International communication;

Reading: Differences in cultural attitudes and behaviours;

Speaking: Politeness and respect

Vocabulary: Market research;

Listening and Speaking: Formulating and explaining a market research plan

Writing: survey questions

Vocabulary and Speaking: Product launch and promotion;

Listening and Speaking: Creating and presenting a marketing message;

Grammar: Adjectives to describe communication

Reading and Vocabulary: Digital marketing;

Grammar: Being persuasive;

Reading: A travel guide website

11:45 – 12:30 Listening: Discussing a SWOT analysis Grammar: Summarising Role play: Moderating a focus group Listening: A marketer presenting a promotional plan Writing: Good web copy
13:00 – 13:45 Reading: SMART marketing objectives Listening and Speaking: Adapting a message for a new market Reading and Speaking: explaining survey data Reading: A press release Preparation for Presentation
14:00 – 16:30 Grammar: Describing trends;

Verb-noun collocations used in marketing objectives;

Writing: Marketing objectives

Listening: A breakdown in communication;

Reading: A letter of complaint;

Writing: A letter of explanation and apology

Research: The marketing identity of a brand Writing: Note forms for Presentations;

Research: The marketing identity of a brand

Presentation: The results of research; recommendations for future direction

Please note: This timetable is an example, and it may change according to the needs of students

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